How It All Began

Besides my work as a pharmacist and scientist in innovative product development, I have been a social media manager for more than 10 years. My first steps on different social media platforms were moreover out of curiosity. During my times as a Ph.D. student in Pharmaceutics, I was already known as the 'social media person'.

I discovered the power of social media as a tool to elevate my personal career when a picture of me ranked nº1 on Google whenever someone searched for my research keywords. My research received world-wide attention before I even received my PhD. The same principles I applied when building my personal lifestyle and fitness brand on social media.The first questions I usually ask is: How are people such as potential customers, employers or business partners supposed to find out how amazing you are when you don't talk about it? This is how content creation and copy writing became the foundation of my daily work.


In 2017, I started Letaform: 'leta' derived from the Latin meaning of 'joyful' became the my personal mission - to be joyful and to transform lives - starting with my own. During a rising career in Academics that did not fulfill me, I started to get at the bottom of what drives me to reach a level of content in all areas of my life, professionally and personally.

Besides being an internationally published author, speaker and award-winning scientist in pharmaceutics, I started working with people on different aspects of their life: from workshops about using social media and online presence to elevate personal careers, brands and businesses to guidance about how to match your personal aspiration to create a life that fulfills your expectations.

Personally, I found myself in need for a change and new challenges and pursued a career as competitive international fitness athlete, challenging my discipline and mindset on a whole new level, while continuously supported businesses and working in healthcare-related positions with patients and on a corporate level.


Do you feel like you need a sparring partner to live up to your aspirations and goals?

I am here to help you.

Short CV


2017 - now

Coaching, Consulting & Content Services


2015 - 2019

Pharmaceutical Sciences Laboratory
Biocity Åbo Akademi, Finland


2014 - 2015

Pharmaceutical Technology
HHU Düsseldorf, Germany


2010 - 2014

Ph.D. (Dr. rer. nat.) with distinction 'summa cum laude'
in Pharmaceutical Technology


2011 - 2014

Certified Specialist for Pharmaceutical Technology
(Fachapotheker Weiterbildung)


2004 - 2009

HHU Düsseldorf, Germany