How It All Began

Besides my work as a pharmacist and scientist in innovative product development, I have been a social media manager for more than 10 years. My first steps on different social media platforms were moreover out of curiosity. During my times as a Ph.D. student in Pharmaceutics, I was already known as the 'social media person'.

I discovered the power of social media as a tool to elevate my personal career when a picture of me ranked nº1 on Google whenever someone searched for my research keywords. My research received world-wide attention before I even received my PhD. The same principles I applied when building my personal lifestyle and fitness brand on social media. This is how content creation and copy writing became the foundation of my daily work.


In 2017, I started Letaform: 'leta' derived from the Latin meaning of 'joyful' became the my personal mission - to be joyful and to transform lives - starting with my own. During a rising career in Academics that did not fulfill me, I started to get at the bottom of what drives me to reach a level of content in all areas of my life, professionally and personally.

Besides being an internationally published author, speaker and award-winning scientist in pharmaceutics, I started working with people on different aspects of their life: from workshops about using social media and online presence to elevate personal careers, brands and businesses to guidance about how to match your personal aspiration to create a life that fulfills your expectations.

Personally, I found myself in need for a change and new challenges and pursued a career as competitive international fitness athlete, challenging my discipline and mindset on a whole new level, while continuously supported businesses and working in healthcare-related positions with patients and on a corporate level.


Do you feel like you need a sparring partner to live up to your aspirations and goals?

I am here to help you.

Short CV


2017 - now

Coaching, Consulting & Content Services


2015 - 2019

Pharmaceutical Sciences Laboratory
Biocity Åbo Akademi, Finland


2014 - 2015

Pharmaceutical Technology
HHU Düsseldorf, Germany


2010 - 2014

Ph.D. (Dr. rer. nat.) with distinction 'summa cum laude'
in Pharmaceutical Technology


2011 - 2014

Certified Specialist for Pharmaceutical Technology
(Fachapotheker Weiterbildung)


2004 - 2009

HHU Düsseldorf, Germany